One of the Top news portal sites of UK: The Telegraph had recently published an article on SEO Tips compiling the ideas of Top SEO Consults. All these 10 SEO tips are crucial to a websites’ success. Here in this article I will brief you each of those Top 10 SEO Tips along with my thoughts.
List of Top 10 SEO Tips:
- Produce unique, dynamic and authoritative content
Inside Article: Unlike past Content has been playing important role in creating brand authority, get authoritative links, attract users to your website etc…If you have the quality of producing content with passion, power and uniqueness it will be similar to creating an optimized content.
My thoughts: This is totally agreeable. Whatever may be your business size and category, an optimized content always increases the chances of spreading your business presence on the WEB more widely.
- Utilise the long tail of keyword demand.
Inside Article: 70% of all search queries contains ‘long tail’ keyword phrases. So optimizing your content with these ‘long tails’ will bring huge traffic which can also bring high conversions.
My thoughts: 70% Yes. Long tail keywords can bring good traffic & conversions than generic keywords but don’t forget optimizing your site for short phrase keywords because it is highly possible for users to select short phrases when they are on Google Instant. Read Google Instant and its Effects to know more.
- Optimise Meta Tags.
Inside Article: Optimise your website meta Titles , Descriptions and Keywords tags to control how your site is described in SERPs. Placing your keywords smartly can help search engines attach relevant to webpage content and push relevant traffic from the results pages.
My thoughts: True/Unclear/False.
Optimizing meta title & description is good, Keywords? NO. Google doesn’t use them in their ranking process. And it is unclear where should we include keywords apart from saying, use meta keywords! More info on keyword placement on your site is here: Keyword Ranking Guide
- Run a blog.
Inside Article: Blogging is useful to represent and share your skills to the people who are interested in your niche business’s offers. A useful blog can drive great range of high value links to promote quality of a website to the search engines.
My thoughts: Totally Agree. Blogging has huge benefits if you can invest your time or find someone to write your business blog posts.
- Optimise for local search results.
Inside Article: As there are millions of mobile users out there using Smartphones, it is essential to rank well on local listings. Because mobile searches are naturally local.
My thoughts: Certainly Good. Mobile search(Local search) will continue to grow.
- Invest in an SEO and user-friendly domain name.
Inside: Domains with keywords/phrase could be great investment to your SEO campaign. A captivating URL will have good chances of returning visitors and can establish positive impact. Search engines consider this as a strong point to determine the relevance of a website.
My: Yes and no. Google experts say Keyword inside a domain is one of the 100 factors in their ranking algorithms. However, 2011 SEO ranking factors by SEOMOZ states ‘keyword inside domain’ is one of the important ranking factors. So, rather investing money to such domain names I would suggest you to invest your time in finding best keywords which are memorable and which reflects your business.
- Conduct Competitor Analysis.
Inside: Find the keywords your competitors are targeting and analyze the links they are getting from. This is a good way to follow up and benefit from analysis. And adding keyword research to it will benefit your website keyword strategies.
My: Understanding your competition is truly one of the good steps to find your own ‘plus‘ and ‘minus‘ in your market. But how far you will understand and apply them will makes the difference.
- Use Content as platform to build links
Inside Article: One of the crucial aspects of SEO campaigns includes Linkbuilding and Development. Content can be used to attract link prospects and Trust because high quality content will produces links organically.
My: The first tip of this article conveys similar benefits. And yes high quality content develops link prospects, links that are contextual not self-made like the article submission sites.
- Set realistic targets.
Inside Article: It will be an asset for your investments in search engine optimization when you have detailed stats about your site analytics. This data can be useful to measure and set goals for your SEO campaign.
My:It is absolutely true. When starting an SEO campaign be sure that your expectations are actually True.
- Invest in Social Media Marketing.
Inside Article: Social media can bring Brand awareness, traffic, better conversions and ROI, search engines benefits and many more. It is a great opportunity for businesses to invest in social media.
My: This would certainly deserve top #3 in top ten SEO Tips list becauase its all about relationships that matters! However, social media generally comes under Internet Marketing and not exactly SEO
Final thoughts: These tips are helpful to notify you some best targets you can choose for your website’s SEO . You should find the best strategies that will work for you. My best SEO Tip would be : Relevance and Freshness of your content and links with mixed list of successful internet marketing methods will make your SEO campaign huge successful.
What’s your best SEO Tip?