Selecting the Right Keywords for your Business
If you are newly building a website you need to focus on selecting the right keywords for your web content because they will play key role for search engine benefits. As explained in the introduction part of this keyword ranking guide, I have made this first step into four subtopics.
Wrong Targets Webmasters Focusing
Most webmasters’ focus on the home keywords (ex: Furniture, Jewelry, Stock Market, SEO) which are normally higher in users’ search volume. This means competition for such keywords is normally very high. So targeting home words cannot reach your targeted customers. However, using these home keywords in the content of your webpage can help users get basic information about your business.
Webmasters tendency on Keyword Tools
Website owners sometimes depend up on tools like Google’s Keyword Tool, Word- tracker, to get information about keywords search-volume and web-ranking data etc. They believe that these tools can help them find the right keywords for their business. I would say that these tools can just give you general or popular keyword suggestions and information any person (including your competitors) can get! These are all robotic generated and not insightful to your business needs. I am not saying that they are not at all useful but as they are offered for free they don’t provide you any right keyword suggestions based on your customer’s experiences.
Solution to Find Right Keywords
The actual solution to find out the right keywords is to collect information about the keywords that are browsed by your ‘Customers’. Yes, it’s true and actually simple if you really start business with a passion to reach your customers’ needs. Also note that it is not the same work as how you do in a traditional market. When doing business online you will need to plan on various internet marketing strategies but as I said in the introduction part the priority of search engine ranking as the most beneficial area to get business to your website, let me explain you how to find the right keywords.
For example: if your website is about ‘furniture’ that provides services to offices and homes, a buyer looking to purchase your product (office furniture) might search for: ‘best price office furniture for sale’ or ‘best and lowest price office furniture’ or something highly related with a combination of such keywords only. The intent of these searches clearly suggests that he/she is actually looking to purchase your product and not to get any basic information about your website. So, you need to select the keywords that are intended to reach your products/services and make a list of such words which will form into some good set of right keywords. Not satisfied? Doesn’t worry, below I have some important tips to get them.
Direct Tips to get Right Keywords:
Any online user who needs a product/service will have these words in their searches: buy, cheap, best, price, find, testimonials, top, reviews, sell, certified, trusted, affordable, reliable, discount, coupon, new, compare, low cost etc. So prepare a list of keywords with a combination of your product/service name along with the above suggestions. Note that I said ‘combination’ because combining them will actually results in low competition and right keywords list. Another example for a right business keyword would be like this: ‘find best discounts on office furniture’.
In case you want to target local audience, you can just add your area/city/region name along with the above suggestions in your keywords list. More information on local targeting will be discussed in my future blog posts. So, as now you have got an idea on how to find the right keywords for your website, the next step of this Keyword Ranking Guide will be on how and where to use these right keywords on your website. Meanwhile get ready with the list of the right keywords.
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