SEO and Internet Marketing Blog by Pradeep

How and Where to use Right Target Keywords on your site

If you have read my before post: the First Step of Keyword Ranking Guide, this is the second part in it. In this step I will give you details on ‘where and how’ to use the right keywords on your site.

I have made this into four sub topics:

• The Role of Content
• Priority of Keyword Optimized Content
• Where and How to Use Right Keywords
• Benefits of Right Keywords at Right Place

The Role of Content

Whatever the stuff you have on your website is referred to as ‘Content’. But I am talking about the text information of a website. The text, the information, the Content of your website defines what your website is all about.

You would have already heard that ‘Content is King’. It says that, content of a page/site plays major role for a website regardless of other aspects (design) it contains. And it also means that the content should be appealing to readers as well as to search engines. So content is basic to any website. Web pages with limited content cannot produce desired results on search engines and also not useful for marketing.

Priority of Keyword Optimized Content

As search engines always try to rank pages based on the relevancy factors that follows text matching analysis between the search term used(by user) and the content it found on a page(in their indices), a ‘keyword optimized content’ will have more chances to rank in search engine results page. Hence, you need to optimize your content with keywords in it.

Where and How to Use Right Keywords

Now, as you understand that keyword optimized content will have more chances on search results, you will need to know how and where you should use your right target keywords in your content and on a webpage.

Where:

‘Keyword locations‘ on your site will have major effect on your search engine rankings because search bots parses document/page information by calculating them. Your webpage’s Title, meta description, anchor text, body content and text that is bold/italic are the prominent areas of keyword locations.

Include your right keywords in the above areas to get SEO and User benefits.

How:

Readers dislike and simply quit the content that has keywords repeated. Don’t use your keywords unless you find them necessary. Your content should be interesting and useful to your reader as well as to you; means it should hold useful information about your keyword/topic. Focus on your audience/customers needs. A good content will, of course, flow naturally from the topic. It will also show your personality and your standards on that topic. So ensure you use them appropriately.

Benefits of Right Keywords at Right Place

You get significant SEO benefits with right keywords at right place. One of the SEO rule is that you should use only unique Titles, meta description for each document/page of a website. This will help search engines understand that your site is ‘fresh‘ and ‘unique‘. It will also helps them identify and understand that information given inside these tags is the main objective of that document and will place it into the most relevant category to further ranking processes.

When it comes to body content, using semantic words and right-keywords inside the text of every page of your website will have faster document indexing process. It is a process that engages search engine bots to index millions of documents available on the World Wide Web.

Google normally uses content inside the title and meta description tags to display in its search results. If your webpage is found on its search results page, the right keywords that are found in the displayed results will entice the user to reach your link and thus can increase the number of visitors to your page.

What do you think? Feel anything debating?  Please share your comments below.

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Selecting the Right Keywords for your Business

If you are newly building a website you need to focus on selecting the right keywords for your web content because they will play key role for search engine benefits. As explained in the introduction part of this keyword ranking guide, I have made this first step into four subtopics.

Wrong Targets Webmasters Focusing

Most webmasters’ focus on the home keywords (ex: Furniture, Jewelry, Stock Market, SEO) which are normally higher in users’ search volume. This means competition for such keywords is normally very high. So targeting home words cannot reach your targeted customers. However, using these home keywords in the content of your webpage can help users get basic information about your business.

Webmasters tendency on Keyword Tools

Website owners sometimes depend up on tools like Google’s Keyword Tool, Word- tracker, to get information about keywords search-volume and web-ranking data etc. They believe that these tools can help them find the right keywords for their business. I would say that these tools can just give you general or popular keyword suggestions and information any person (including your competitors) can get! These are all robotic generated and not insightful to your business needs. I am not saying that they are not at all useful but as they are offered for free they don’t provide you any right keyword suggestions based on your customer’s experiences.

Solution to Find Right Keywords

The actual solution to find out the right keywords is to collect information about the keywords that are browsed by your ‘Customers’. Yes, it’s true and actually simple if you really start business with a passion to reach your customers’ needs. Also note that it is not the same work as how you do in a traditional market. When doing business online you will need to plan on various internet marketing strategies but as I said in the introduction part the priority of search engine ranking as the most beneficial area to get business to your website, let me explain you how to find the right keywords.

For example: if your website is about ‘furniture’ that provides services to offices and homes, a buyer looking to purchase your product (office furniture) might search for: ‘best price office furniture for sale’ or ‘best and lowest price office furniture’ or something highly related with a combination of such keywords only. The intent of these searches clearly suggests that he/she is actually looking to purchase your product and not to get any basic information about your website. So, you need to select the keywords that are intended to reach your products/services and make a list of such words which will form into some good set of right keywords. Not satisfied? Doesn’t worry, below I have some important tips to get them.

Direct Tips to get Right Keywords:

Any online user who needs a product/service will have these words in their searches: buy, cheap, best, price, find, testimonials, top, reviews, sell, certified, trusted, affordable, reliable, discount, coupon, new, compare, low cost etc. So prepare a list of keywords with a combination of your product/service name along with the above suggestions. Note that I said ‘combination’ because combining them will actually results in low competition and right keywords list. Another example for a right business keyword would be like this: ‘find best discounts on office furniture’.

In case you want to target local audience, you can just add your area/city/region name along with the above suggestions in your keywords list. More information on local targeting will be discussed in my future blog posts. So, as now you have got an idea on how to find the right keywords for your website,  the next step of this Keyword Ranking Guide will be on how and where to use these right keywords on your website. Meanwhile get ready with the list of the right keywords.

Please share it and give your valuable comments below.

All the Best! Happy Weekend!

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