Search Engine Optimization is the process of optimizing a website both internally and externally to increase the traffic, visibility and rank of a website in search engines. SEO is the most important factor in your success online. This is because approximately 80% of Internet users get information from the major search engines Google, Yahoo, MSN. If your website is not available in these Search Engines indices, you will have to miss maximum number of visitors/targeted visitors to your website. Search Engine Optimization is the best choice that helps you make your website visible in the search engines.
For a website to rank well in search engines, it has to be optimized as per the Search Engine standards regularly. Note that I say ‘regularly’ because of immense websites on WWW, Search Engines updates their ranking factors regularly. Though search engines follows hundreds of algorithms to display the results, there are specific factors combined for the output of those results. Relevancy and Popularity are the two major algorithms measured as part of ranking a website.
Relevancy: If a webpage has matching information the user looking for, Search Engines display them in their results page. This can be done when the content of the page is optimized as per standards. The more relevance a page is, higher the chances to appear in SERP.
Popularity: It is measured based on reference given from one document to another. As much references as a document receives it gains that much popularity.
It’s all in the optimization process. But you need to realize that this is not a one time service. Hence, website optimization is crucial if we like to have our website sustain long-lasting results.
In the next post I will share the information on some fundamental principles to follow optimizing a Webpage.
Note: No one can guarantee a #1 ranking on Google.
