To say in simple terms a website that has great content is considered as an important site and such a website will attract many links, finally leading to the link popularity. Search engine ranking factors have been tailored every now and then but constantly from many years the most influential factors in ranking a web page in the search engine indices are based on its link structure and popularity. Websites’ link structure is analyzed in two ways: Internal Links and Inbound Links. These two factors potentially increase Link Popularity.
Internal Links : A hyperlink that points to another page in the same domain is called as Internal link. That means links that originate from the same domain. Let’s say a visitor reached one of your internal pages/links from an external source and is also browsing many other links that he find interesting but if the user wishes to reach the home page at any time, there should be an easy way to find out the homepage link. This will let them understand that they aren’t puzzled.
But how does Internal Linking helps in getting Link Popularity?
A user can only get satisfied when he is provided with compatible link structure. Make your website’s content optimized well with various internal links of the same domain. Optimizing your content with hypertext links is nothing but placing relevant information pointing to those internal links/pages. So when users find desired information from those hypertext links placed in the content, it automatically passes the link weight, which eventually gains link popularity. Also a good and relevant content will get repeated traffic/visitors because such pages easily get indexed and place in the SERP’s(search engine results page).
Inbound Links: Links pointing your website from other domains are called as inbound links, incoming links, inlinks or backlinks. Various link building techniques are used to obtain inbound links (Read the priority of link building explained in my last post). Many webmasters know that quality and relevant inbound links increases a web page’s Traffic and PageRank but all these methods have to be natural. Google’s ranking algorithms can easily identify whether the link pointing your site is valuable or not. So when you are looking to gain new visitors/customers by applying link building strategies, be sure you place the relevant hypertext link in them. Building quality backlinks is a complicated process so it is always suggestive to hire an expert who can generate these results naturally.
Conclusion: Links play vital role in crawling, indexing and ranking a web page. So be sure to optimize your websites’ link structure to gain Link popularity!
