SEO and Internet Marketing Blog by Pradeep

Selecting the Right Keywords for your Business

If you are newly building a website you need to focus on selecting the right keywords for your web content because they will play key role for search engine benefits. As explained in the introduction part of this keyword ranking guide, I have made this first step into four subtopics.

Wrong Targets Webmasters Focusing

Most webmasters’ focus on the home keywords (ex: Furniture, Jewelry, Stock Market, SEO) which are normally higher in users’ search volume. This means competition for such keywords is normally very high. So targeting home words cannot reach your targeted customers. However, using these home keywords in the content of your webpage can help users get basic information about your business.

Webmasters tendency on Keyword Tools

Website owners sometimes depend up on tools like Google’s Keyword Tool, Word- tracker, to get information about keywords search-volume and web-ranking data etc. They believe that these tools can help them find the right keywords for their business. I would say that these tools can just give you general or popular keyword suggestions and information any person (including your competitors) can get! These are all robotic generated and not insightful to your business needs. I am not saying that they are not at all useful but as they are offered for free they don’t provide you any right keyword suggestions based on your customer’s experiences.

Solution to Find Right Keywords

The actual solution to find out the right keywords is to collect information about the keywords that are browsed by your ‘Customers’. Yes, it’s true and actually simple if you really start business with a passion to reach your customers’ needs. Also note that it is not the same work as how you do in a traditional market. When doing business online you will need to plan on various internet marketing strategies but as I said in the introduction part the priority of search engine ranking as the most beneficial area to get business to your website, let me explain you how to find the right keywords.

For example: if your website is about ‘furniture’ that provides services to offices and homes, a buyer looking to purchase your product (office furniture) might search for: ‘best price office furniture for sale’ or ‘best and lowest price office furniture’ or something highly related with a combination of such keywords only. The intent of these searches clearly suggests that he/she is actually looking to purchase your product and not to get any basic information about your website. So, you need to select the keywords that are intended to reach your products/services and make a list of such words which will form into some good set of right keywords. Not satisfied? Doesn’t worry, below I have some important tips to get them.

Direct Tips to get Right Keywords:

Any customer who intends to buy a product/service will have these words in their searches: buy, cheap, best, price, find, testimonials, top, reviews, sell, certified, trusted, affordable, reliable, discount, coupon, new, compare, low cost etc. So prepare a list of keywords with a combination of your product/service name along with the above suggestions. Note that I said ‘combination’ because combining them will actually results in low competition and right keywords list. Another example for a right business keyword would be like this: ‘find best discounts on office furniture’.

In case you want to target local audience, you can just add your area/city/region name along with the above suggestions in your keywords list. More information on local targeting will be discussed in my future blog posts. So, as now you have got an idea on how to find the right keywords for your website,  the next step of this Keyword Ranking Guide will be on how and where to use these right keywords on your website. Meanwhile get ready with the list of the right keywords.

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Keywords Ranking – To understand it in a simple way, keyword ranking is where your site is displayed in search engines for a keyword. It is not an easy task as some of you may think and also not a complicated process. All that you need is a detailed guidance on how to achieve it.

Many web surveys have proved that most online activities on the World Wide Web starts from ‘search’. This means majority of online users use search engines for their online activities. So, if a website is ranked for a keyword on search engines results page, it can reach this vast audience and thus can generate huge traffic, leads and leads into Conversions. Hence if your business requires a website, then keyword ranking will play major role in generating all these benefits!

As this is a lengthy subject, I have divided it into three comprehensive steps with definitive points in it.

They are:

1). Selecting the right keywords for your business.

2). How and Where to use these keywords on your site.

3). How to Rank for Right Business Keywords.

#1 Step Consists:

• Wrong targets webmasters focusing
• Webmasters tendency on Keyword Tools
• Solution to find Right Keywords
• Direct Tips to get Right Keywords

#2 Step Consists:

• The Role of Content
• Priority of Keyword Optimized Content
• How and Where to Use Right Keywords
• Benefits of Right Keywords at Right Place

#3 Step Consists:

• Importance of Backlinks
• What Major Search Engines Suggests
• How to Gain Relevance and Popularity
• Conclusion of the Topic

Now I think you can understand the importance of dividing this topic into three specific steps.  So I will schedule to post these three steps consequently.  However, I won’t make any late moving forward. Within next 24hrs, I will publish the Keyword Ranking Guide – ‘Step 1’.

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To say in simple terms a website that has great content is considered as an important site and such a website will attract many links, finally leading to the link popularity. Search engine ranking factors have been tailored every now and then but constantly from many years the most influential factors in ranking a web page in the search engine indices are based on its link structure and popularity. Websites’ link structure is analyzed in two ways: Internal Links and Inbound Links. These two factors potentially increase Link Popularity.

Internal Links :  A hyperlink that points to another page in the same domain is called as Internal link. That means links that originate from the same domain. Let’s say a visitor reached one of your internal pages/links from an external source and is also browsing many other links that he find interesting but if the user wishes to reach the home page at any time, there should be an easy way to find out the homepage link. This will let them understand that they aren’t puzzled.

But how does Internal Linking helps in getting Link Popularity?

A user can only get satisfied when he is provided with compatible link structure. Make your website’s content optimized well with various internal links of the same domain. Optimizing your content with hypertext links is nothing but placing relevant information pointing to those internal links/pages. So when users find desired information from those hypertext links placed in the content, it automatically passes the link weight, which eventually gains link popularity. Also a good and relevant content will get repeated traffic/visitors because such pages easily get indexed and place in the SERP’s(search engine results page).

Inbound Links: Links pointing your website from other domains are called as inbound links, incoming links, inlinks or backlinks. Various link building techniques are used to obtain inbound links (Read the priority of link building explained in my last post). Many webmasters know that quality and relevant inbound links increases a web page’s Traffic and PageRank but all these methods have to be natural. Google’s ranking algorithms can easily identify whether the link pointing your site is valuable or not. So when you are looking to gain new visitors/customers by applying link building strategies, be sure you place the relevant hypertext link in them. Building quality backlinks is a complicated process so it is always suggestive to hire an expert who can generate these results naturally.

Conclusion: Links play vital role in crawling, indexing and ranking a web page. So be sure to optimize your websites’ link structure to gain Link popularity!

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Though Search Engines have invented many algorithms on parsing a website, URL structure still has the necessity to be optimized as per certain standards.  Basics of URLs Optimization are explained below to gain Search Engines and Users benefits. A web page can be either Dynamic or Static; it can rank well in Search Engines if it follows these  standards.

Basics of URL Optimization:

1) Domain name :  Select the best domain name that fits to your niche. Domain name with fewer characters gives better branding. The general suggestion of domain length is to be less than 35 characters (in compliance with Adwords).

2) Keywords :  Domain name should consist one of your targeted keywords. Use hyphens if there is a domain name already existing with your targeted keywords. Keywords in URL helps search engines compare the quality of a page. Matt Cutts of Google wrote at his blog as “Most bloggy sites tend to have words from the title of a post in the url; having keywords from the post title in the url also can help search engines judge the quality of a page.”

Just note that Google Page- Rank algorithm follows the same between static and dynamic URLs. See this video from Google Engineer Matt Cutts where he explains this very issue.

3) Also it is important not to have too many subdirectories in a URL even with mod_rewrite. Having 2 to 3 subdirectories works better. This is explained in the above video link.

4) Using words instead of ID’s in URL, would appeal better to search engine users. For ex: http://www.realwebmarket.com/seo-services.html is more relevant to the services offered by Realwebmarket.com than an ID number like: “www.realwebmarket.com/details/149597/”.

If you are looking for organic results then avoid session tags and variables because these might appeal as “stop signs” for search engine bots. Refer Dynamic URLs vs. Static URLs for more information on this issue.

So finally if you make it easier to remember the name of a URL with descriptive words that can make the URL both Users and Search Engines compliance.

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I think this is not going to be as usually as you know the basics of SEO. These principles in optimizing a web page will increase the chances to be listed in the Search Engines indices. I will try my best to give you something known but disregarded and something more useful than you see mostly routine. I feel everybody needs to exercise (is that weird!) some principles before and after you publish a website.

Here are the things listed out:

1)  You should have to declare the Document Type Definition of a page if your site is new or re-designing the old from the scratch. This is for Web Standards Compliance.

2)   Take care of your HTML <head> content. Search Engine bots mostly use the content provided in the header section to display results in their results page. Google itself says that the content used in meta description tag might be used as the snippet of a website in their results page.

3)   If your website is over weighed with images, Javascripts and stylesheets, you will get negative feedback from your Users. So minimize the load time for fast User experiences. Try with Yahoo developer network that has best practices for making your web page faster.

4)   Content of the page should have the keywords used by your targeted customers. Don’t overuse keywords. In this aspect I like to suggest webmasters to concentrate more on Users than Search Engines.

5)   A website’s link structure has crucial role in optimizing a website. This includes both internal and external links. The most important pages should have links from as many pages as possible. Also do not forget to include external links where necessary.

6)   When you are ready with your site, submit them to the three major search engines Google, Yahoo and MSN. This doesn’t need to hire an SEO.

7)   Keep updating your website on a regular basis. This can be done by writing articles, blogs and news related to your website and build natural links to your web page to maintain good results in Search Engines.

Search engine optimization is not a one time job. You keep getting good results as long as you do ethical optimization and always remember to feed Users better than Search Engines.

Hope you all like the article and just note that all your feedbacks are valuable to me.

Want to drive results optimizing your site with our website optimizers ? Then contact us and tell about your optimization needs.

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Search Engine Optimization is the process of optimizing a website both internally and externally to increase the traffic, visibility and rank of a website in search engines. SEO is the most important factor in your success online. This is because approximately 80% of Internet users get information from the major search engines Google, Yahoo, MSN. If your website is not available in these Search Engines indices, you will have to miss maximum number of visitors/targeted visitors to your website. Search Engine Optimization is the best choice that helps you make your website visible in the search engines.

For a website to rank well in search engines, it has to be optimized as per the Search Engine standards regularly. Note that I say ‘regularly’ because of immense websites on WWW, Search Engines updates their ranking factors regularly. Though search engines follows hundreds of algorithms to display the results, there are specific factors combined for the output of those results. Relevancy and Popularity are the two major algorithms measured as part of ranking a website.

Relevancy:  If a webpage has matching information the user looking for, Search Engines display them in their results page. This can be done when the content of the page is optimized as per standards. The more relevance a page is, higher the chances to appear in SERP.

Popularity:  It is measured based on reference given from one document to another. As much references as a document receives it gains that much popularity.

It’s all in the optimization process. But you need to realize that this is not a one time service. Hence, website optimization is crucial if we like to have our website sustain long-lasting results.

In the next post I will share the information on some fundamental principles to follow optimizing a Webpage.

Note: No one can guarantee a #1 ranking on Google.

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