SEO and Internet Marketing Blog by Pradeep

All our SEO efforts should be adapted along with the latest changes from Google Search. This is my basic idea to write and share with you how to adapt SEO for Google Instant Search.

Let me first clarify you that Google’s traditional raking system hasn’t changed. Means, their search rankings to retain relevant results remains same. But Google Instant is a typical change in the way a searcher reaches the search results.

As said in my earlier post, location, Impressions and CTR are the main things to consider in adapting SEO for Google Instant. To make it more detailed I have split them into two different parts with “Location” explained in this first part and “Impressions and CTR” in the Second part.

Location:

A user/searcher location is one of the important factors that influence a website’s search rankings because Google Instant Suggestions are Location based:

In fact this isn’t a new algorithm and it applies to Google Instant also. By default Google’s homepage is loaded on your country based domain. When you search on Google, it can identify your location based on your IP address and will display suggestions accordingly. As I am searching from Hyderabad, India, you can see from the above image, Google Instant predicts, identifies my location and suggests keywords, ‘pizza hut Hyderabad’, ‘pizza hut India’, ‘pizza hut madhapur’. Look at these keywords again: ‘pizza hut madhapur’ ‘pizza hut secunderabad’, ‘pizza hut begumpet, ‘pizza hut somajiguda’. It confirms that Instant suggestions are Location based because most of the suggestions in the drop down box: Madhapur, Secunderabad, Begumpet, Somajiguda are local areas in Hyderabad City.

Solution: Google Instant is refining its organic search results to promote the local search and local results. So as the system works on localization of results, it is now the right time to adapt local keywords in your SEO efforts.

The next post is about reasons for the changes in Impressions and CTR of a site and how to adapt to your website optimization.

Please let me know what you think by sharing your comments below.

Share on Facebook

Overview of Google Instant and Its Affects

We have been seeing various changes happening inside Google Search since last three years. I think their tendency to make Google search more accessible had started their experiments by first introducing Universal Search results  in 2007 followed by Real Time search in Oct 2009(live twitter results), Personalized Search in Dec 2009, Caffeine in June 2010 and recently with Instant. At present the search results are a combination of all the above changes. Now, the more important, debating and effective new search improvement is Google’s new search enhancement Google Instant.

The main objective behind Google Instant is to return search results very fast and to provide you (the user) with new ideas/suggestions within the search space and in a drop-down box even before you press the Enter/Search button. The name clearly defines the key benefit of this new feature – it’s Instant. Yes, it has the power to automatically provide suggestions. It can predict the relative search terms to what you are searching for and will autocomplete the process of displaying them.

Below is the depiction of Google Instant:

Users can sometimes tend to reach a website from Google Instant Suggestions rather than what they actually intend to search for. This is the reason why many SEO’s take this new search feature as a threat. They think it will show negative impact on SEO and PPC because users can get distracted from their original search process. I was a bit depressed when so many SEO’s taking and talking about this as a serious change. Of course it was confusing in the beginning but if you are still in that confusion you will have to adapt to the changes with user’s behavior that Google Instant brings about.

IP/Location and Keywords Search Volume are the two basic criteria Google Instant is following now. A website’s Impressions, CTR and keyword ranking affects with this new enhancement. I am in an effort to give you valuable information about the latest Google Instant’s impact in all these areas.

If you would like to discover these facts, please join/subscribe(right navigation) my blog and adapt the suggestions I will be discussing in my next blog posts.

have a happy weekend!!

Share on Facebook

Obviously I have no reasons to explain you why this blog has not been updated for almost a year other than saying, I didn’t find time for blogging or I have been busy engaged in providing SEO services to my SEO Outsourcers’  or I was just concerned towards my team management, or I am just happy with what I have been earning$$$$ !

Now as I have realized the importance of blogging and whatever I had missed in this time without blogging, I would like to share with you.

No Search Engine Benefits aka No Search Traffic

We all know if business requires website then it has to rank in search engines for target keywords because search engines are the major platforms to reach maximum audience. Also, updating blog with keywords optimized content will make an excellent positive impact in search engine rankings. As I have kept quiet for a long time no blogging, the crawler status of search engine bots increased from 30days to 60days and it has the recent status as 90days longer! Crawling is actually the initial function assigned to any search engine bot. If the crawling stage itself is this slow, no question on text matching and ranking benefits which are actually the next stages assigned to a SE bots’ as part of ranking algorithms. To say it simple, as I have no search engine rankings for not blogging regularly, I have eventually lost most traffic = most Business!

No Real Benefits from Social Sites = No Potential Customers !

In the present world wide marketing, what is the next big platform to get maximum exposure to your business? Or what are the other online activities you do other than search? Yes, you are right I am talking about networking on social network sites like Facebook and Twitter. But before I explain you the loss I have achieved, I want to clear you what social networks are meant for me: They offer wonderful opportunity to connect globally. Highly useful to create and develop a network (specially niche related) for me and for my business which is nothing but building Personal and Business brand. Share valuable, fun information and sometimes sell my services without creating any mess.

So, as said that I look forward connecting with my niche related people doing the stuff explained above, I often feel guilty answering to this question whenever I communicate with Internet Marketers who wish to do business with me: You have only 8 blog posts in the past 10 months, why? Fortunate is that I need not explain them big reasons as they are already in my field (SEO) and all that they require are the results I have achieved during my work. But I realized that is not enough if I have to make strong presence on social networks. Because when we have the opportunity to reach global audience via social network sites it is actually not that easy to grab their attention especially to my business. To say it simple, what is my goal when I am not reaching the people’s interests who are connected with me in my network? Of course I know that not everybody who is in my network is actually looking for my business. Still, if I cannot reach up to those who are looking for my business, I cannot satisfy myself being on social networks.

Also during my presence on social networks I realized that social media relations can only become LIVE if you keep offering something valuable and useful. I am somehow glad that I am up to this mark as I keep updating some tips, something newsworthy and sometimes about personal experiences in my business topics. However, these cannot help me build my Business Brand! Now some of you might get this question: Is this guy worrying that he couldn’t earn income from social networks? Absolutely Yes and Partially No. The reason is simple; I am not doing it for charity.

Though these are certain effects you will face for not blogging, remember that blog itself doesn’t gain all the benefits.  A long-term SEO campaign that ensures established link-building strategies will help you reach all Search Engine benefits. Cannot agree? Read what Google and Bing suggests on this:

Bing : Successful link-building efforts require a long-term commitment, not an overnight or turnkey solution. You need to continually invest in link building efforts with creativity and time. Good things come to those who wait and work smartly!

Google :  If your site is rather new and still unknown, a good way marketing technique is to get involved in the community around your topic. Interact and contribute on forums and blogs. Just keep in mind to contribute in a positive way, rather than spamming or soliciting for your site. Just building a reputation can drive people to your site. And they will keep on visiting it and linking to it.

Conclusion:  In order to gain Search Engine Traffic, maintain Business Brand across social networks, gain prospective customers, Blogging will help you a lot!

Please share your valuable comments below.

Share on Facebook

You can have your website displayed in search engines even without having any links pointing your site if your hosting server has Trust authority with search engines. The priority of link building is to make a website rank well for targeted keywords in search engines. It also important because the anchor-text of external links worth more as part of Google algorithms.

Link building in simple words to understand “having links pointing to your site from other domains”. This doesn’t seem to be too hard, does it? In fact the process of building links to your site is lengthy and a complicated task.

Search engines monitor the links pointing to a website in order to place it in their indices. Number of links referring a site will show a positive impact to a website. But remember only quality of the link that is pointing to your site matters. Quality of the link is measured by the Relevancy. Hence while link building we submit only to the most relevant sites. There are many ways to easily get indexed in search engines by using dishonest black hat methods but they disappears in search results in a very less time when compare to the website following ethical link building methods.

Your site may have good brand but still link building helps you gain more visitors as you get good traffic from referring sites. It is everybody’s wish to have their website displayed by search engines for their targeted keywords forever but how? A high PR does not guarantee high Search engine rankings. Only a constant link building strategy certainly helps you reach this goal. Real Web Market helps you find the right kind of Links to your site. Our link building strategies with tailored techniques benefits your site both PageRank and Search Engine rankings.

Just a note: Link building is not a rule but links are valuable sources when it comes to getting your site ranked.

Share on Facebook