For quite some time now many Internet Gurus have been debating whether SEO is Dead or Not? But I would say, Yes SEO to your website is ‘Dead‘ when you don’t get Good SEO.

Despite the fact that Google has been always changing or updating algorithms, one of its basic approaches to qualify a webpage by evaluating the quality of Links, remain constant. Links can be internal or external but from the search engines point of view, external links are the most important source to measure the relevance and popularity of a webpage/site. According to Google, external links to your website are the links residing on pages that do not belong to your domain.

Building backlinks will get external links to your website. However, not all backlinks are treated equal. You have to choose the right place to develop and gain backlinks to your website that drives both search engines and Users.

Now, let’s see the Four most valuable and Easy back-linking methods.

Btw, why haven’t you heard of these methods before? You have. But you’ve probably not aware of the effective and most effective ways to use them or you would think or been suggested it’s not useful to your business and so have ignored.

But if you use them the way you will find below, you will get free backlinks which are legitimate, permanent, quality and can drive constant targeted Traffic to your website.

Free Target Traffic and Backlink Methods

1)      Google Places:

This is the top most advanced free traffic and backlinking method every local business website/person should adopt. Because Google Places gives you the power to reach thousands of people searching for your business on Google and Google Maps with all your business information like: website link, physical address, phone email etc.

In general most people/companies register their business details to Google places/maps just with their ‘business names’. But here you take the advantage of adding ‘target business keywords’ while listing on Google Maps. Thus you will not only get a legitimate backlink to your website, your website will be reached to maximum customers in your niche.

2)      Youtube:

Once you have created a video for your business/services, you can upload it to the Youtube. It’s just that simple and Free and this is how most businesses approach youtube upload. But you do it in an advanced way to get target backlink and traffic to your website. First create a branded channel to your business. Fill the profile with all your business information with a website link must. Finally, upload the video by Optimizing the title, description and keywords section. Subscribe and participate (min 4comments, twice per week) into all your niche relative and sub-relative videos. You are done!

3)      Linkedin

Why should you go for linkedin when you already have facebook and twitter networks? Well, unlike facebook and twitter, linkedin allows you to create backlinks which are do-follow. In addition, linkedin allows adding 3 websites to your profile. So if you don’t have a profile, create one. And remember to use ‘target keywords text’ and select “Other” when adding websites in your profile form. Finished? Yes, finished with the backlink part but in order to promote these linkedin backlinks you will need to network with other linkedin profiles, groups and apply all possible methods of linkedin marketing.

4)      Yahoo and Bing Local

Similar to Google places the next two big search engines, Yahoo and Bing provides business listing in their maps (yahoo local and bing local) for Free! In order to get target traffic and backlinks, you should tailor your listing with target keywords. Because keywords will help search engines to display relevant sites to Users search.

Simple, aren’t they? Yes. But how are these methods different from what you know?

Well, most people just ignore the way they could easily optimize their listings and profile-setup on Google Places, Linkedin, Youtube, Bing and Yahoo, results a poor online performance. The trick is your common knowledge, how to represent yourself/your business to search engines.

In fact there are several other methods and many possible ways to get quality backlinks for free which can drive target traffic to your website and build your online reputation. You just need to put some efforts to gather such valuable sources. And we have all such useful resources sorted in respective categories to serve you!

Hope you liked the article!

Feel free to contact me via email or Facebook or Google+

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Are you using Twitpic or Yfrog or some other third party services to upload pics to your twitter account? Now you can say good bye to all those services!

Today twitter has released its own image upload feature. It may not be available to all twitter users but if you got this feature enabled to your twitter account, you should see a screen like this:

Later, by default you will see an image icon and a location icon at the lower left hand side of your tweet box. When you upload your image using the image icon, you will see a thumbnail view like this:

Interesting? You can read more about this new image sharing feature from twitter help centre. Click here for detailed instructions from twitter

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One of the Top news portal sites of UK: The Telegraph had recently published an article on SEO Tips compiling the ideas of Top SEO Consults. All these 10 SEO tips are crucial to a websites’ success. Here in this article I will brief you each of those Top 10 SEO Tips along with my thoughts.

List of Top 10 SEO Tips:

1. Produce unique, dynamic and authoritative content

   Inside Article: Unlike past Content has been playing important role in creating brand authority, get authoritative links, attract users to your website etc…If you have the quality of producing content with passion, power and uniqueness it will be similar to creating an optimized content.

   My thoughts: This is totally agreeable. Whatever may be your business size and category, an optimized content always increases the chances of spreading your business presence on the WEB more widely.

2. Utilise the long tail of keyword demand.

   Inside Article: 70% of all search queries contains ‘long tail’ keyword phrases. So optimizing your content with these ‘long tails’ will bring huge traffic which can also bring high conversions.

   My thoughts: 70% Yes. Long tail keywords can bring good traffic & conversions than generic keywords but don’t forget optimizing your site for short phrase keywords because it is highly possible for users to select short phrases when they are on Google Instant. Read Google Instant and its Effects to know more.

3. Optimise Meta Tags.

   Inside Article: Optimise your website meta Titles , Descriptions and Keywords tags to control how your site is described in SERPs. Placing your keywords smartly can help search engines attach relevant to webpage content and push relevant traffic from the results pages.

   My thoughts: True/Unclear/False.
   Optimizing meta title & description is good, Keywords? NO. Google doesn’t use them in their ranking process. And it is unclear where should we include keywords apart from saying, use meta keywords! More info on keyword placement on your site is here: Keyword Ranking Guide

4. Run a blog.

   Inside Article: Blogging is useful to represent and share your skills to the people who are interested in your niche business’s offers. A useful blog can drive great range of high value links to promote quality of a website to the search engines.

   My thoughts: Totally Agree. Blogging has huge benefits if you can invest your time or find someone to write your business blog posts.

5. Optimise for local search results.

   Inside Article: As there are millions of mobile users out there using Smartphones, it is essential to rank well on local listings. Because mobile searches are naturally local.

   My thoughts: Certainly Good. Mobile search(Local search) will continue to grow.

6. Invest in an SEO and user-friendly domain name.

   Inside: Domains with keywords/phrase could be great investment to your SEO campaign. A captivating URL will have good chances of returning visitors and can establish positive impact. Search engines consider this as a strong point to determine the relevance of a website.

   My: Yes and no. Google experts say Keyword inside a domain is one of the 100 factors in their ranking algorithms. However, 2011 SEO ranking factors by SEOMOZ states ‘keyword inside domain’ is one of the important ranking factors. So, rather investing money to such domain names I would suggest you to invest your time in finding best keywords which are memorable and which reflects your business.

7. Conduct Competitor Analysis.

   Inside: Find the keywords your competitors are targeting and analyze the links they are getting from. This is a good way to follow up and benefit from analysis. And adding keyword research to it will benefit your website keyword strategies.

   My: Understanding your competition is truly one of the good steps to find your own ‘plus‘ and ‘minus‘ in your market. But how far you will understand and apply them will makes the difference.

8. Use Content as platform to build links

   Inside Article: One of the crucial aspects of SEO campaigns includes Linkbuilding and Development. Content can be used to attract link prospects and Trust because high quality content will produces links organically.

   My: The first tip of this article conveys similar benefits. And yes high quality content develops link prospects, links that are contextual not self-made like the article submission sites.

9. Set realistic targets.

   Inside Article: It will be an asset for your investments in search engine optimization when you have detailed stats about your site analytics. This data can be useful to measure and set goals for your SEO campaign.

   My:It is absolutely true. When starting an SEO campaign be sure that your expectations are actually True.

10. Invest in Social Media Marketing.

    Inside Article: Social media can bring Brand awareness, traffic, better conversions and ROI, search engines benefits and many more. It is a great opportunity for businesses to invest in social media.

    My: This would certainly deserve top #3 in top ten SEO Tips list becauase its all about relationships that matters! However, social media generally comes under Internet Marketing and not exactly SEO

Final thoughts: These tips are helpful to notify you some best targets you can choose for your website’s SEO . You should find the best strategies that will work for you. My best SEO Tip would be : Relevance and Freshness of your content and links with mixed list of successful internet marketing methods will make your SEO campaign huge successful.

What’s your best SEO Tip?

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First Insight: Facebook Page or Profile(Friends) Page ?

Last weekend I was creating my new facebook page to our brand new services and prices. Everything was done and I had sent invitations to all my facebook friends about the update. In the process I thought of contacting people with whom I mostly interact, to promote this new FBpage. However, as I wanted to see how many people would respond to my invite I had decided to skip my facebook page promotion. Two days later I had encountered a facebook friend who is an expert web designer by profession. We had some general chat for few minutes and then he asked about my business, I gave my facebook business page, asked him to like it.

Now, I think you can easily guess what would he done in response to it? But that did not happen. He either liked my page immediately or asked to like his page before he likes mine. Instead he said, “here’s mine, I encourage my clients to use a friends page instead of a fan page – can get more action’.

I was surprised to hear this word: ‘friends page’ and asked him curiously how can we get a ‘friends page’ when Facebook allows only a Facebook Page? He said, ‘you can’t, you just have to have a regular friends page‘. To ensure what he was saying, I had asked him if he was talking about the facebook profile through which we were then chatting. And yes my assumption was correct he was referring to the general facebook account/profile page as “friends page”!

Well, his whole point was, you can have a facebook page but that is just to tell or represent some of your business/services and not something you can benefit than your general facebook profile aka friends page. I think it makes sense, doesn’t it? Of course it does but that is only one theory about Facebook pages.

Second Insight: Statistical Observation

As I couldn’t totally agree with him I thought a statistical figure would give 100% proof to decide whether to choose facebook page for business or not. So I did some calculations on the worldwide Top 10 Facebook-pages’ updates.

Here are those Top 10 Facebook Pages details:

How did I calculate?

I had collected the ratios between likes and comments from all these 10 pages’ recent week updates and tested the average percentage (by converting ratios to percentage) of active users in each of these top 10 profiles. You know what? The average percentage of Active users in all these world top 10 profiles is less than 20%(Twenty- percent).

An old friend once said, in general, webinars (online live meetings) will bring instant 50% – 75% conversions to a 100% satisfied presentation or a minimum 30% guaranteed conversions.

Actually there is no match between the performances on webinars and the worldwide Top 10 Facebook pages in terms of business volume. But both of these have themed Audience, both audiences have similar kind of interest and likes to attend/listen to their products/updates, irrespective of the fact webinars are fixed to particular time.

So, if the most popular top 10 Facebook pages gets just 20 percent of responses, how much would my/your business facebook page will? So as I mentioned in the first insight, should we just use a normal facebook profile aka “friends page” rather a Facebook page?

Third Insight: Understanding the Purpose

Facebook pages are actually useful to represent a business, an organization, a celebrity or some brand unlike profiles which are just used to create individual accounts. You can share all (whatever) your business updates and programs via pages unlike on profiles where you cannot do that all/most of the times. And more importantly pages are exceptional to understand your prospects/customers’ behavior. Because pages’ offers customers to subscribe to your business page (become a “fan”).

Conclusion:

Whatever may be the theories or insights, when you quantify the percentage of your business you have invested your time/money, that will give you clear idea about your ups and downs. And with that information, you will have to find ways how to reach your customers and expand your business.

He that will not apply new remedies must expect new evils; for time is the greatest innovator. ~Francis Bacon

P.S: If you would like to know what I could do for your business, visit our facebook page and hit the like button: http://www.facebook.com/SEOBestServices

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