SEO and Internet Marketing Blog by Pradeep

All our SEO efforts should be adapted along with the latest changes from Google Search. This is my basic idea to write and share with you how to adapt SEO for Google Instant Search.

Let me first clarify you that Google’s traditional raking system hasn’t changed. Means, their search rankings to retain relevant results remains same. But Google Instant is a typical change in the way a searcher reaches the search results.

As said in my earlier post, location, Impressions and CTR are the main things to consider in adapting SEO for Google Instant. To make it more detailed I have split them into two different parts with “Location” explained in this first part and “Impressions and CTR” in the Second part.

Location:

A user/searcher location is one of the important factors that influence a website’s search rankings because Google Instant Suggestions are Location based:

In fact this isn’t a new algorithm and it applies to Google Instant also. By default Google’s homepage is loaded on your country based domain. When you search on Google, it can identify your location based on your IP address and will display suggestions accordingly. As I am searching from Hyderabad, India, you can see from the above image, Google Instant predicts, identifies my location and suggests keywords, ‘pizza hut Hyderabad’, ‘pizza hut India’, ‘pizza hut madhapur’. Look at these keywords again: ‘pizza hut madhapur’ ‘pizza hut secunderabad’, ‘pizza hut begumpet, ‘pizza hut somajiguda’. It confirms that Instant suggestions are Location based because most of the suggestions in the drop down box: Madhapur, Secunderabad, Begumpet, Somajiguda are local areas in Hyderabad City.

Solution: Google Instant is refining its organic search results to promote the local search and local results. So as the system works on localization of results, it is now the right time to adapt local keywords in your SEO efforts.

The next post is about reasons for the changes in Impressions and CTR of a site and how to adapt to your website optimization.

Please let me know what you think by sharing your comments below.

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Overview of Google Instant and Its Affects

We have been seeing various changes happening inside Google Search since last three years. I think their tendency to make Google search more accessible had started their experiments by first introducing Universal Search results  in 2007 followed by Real Time search in Oct 2009(live twitter results), Personalized Search in Dec 2009, Caffeine in June 2010 and recently with Instant. At present the search results are a combination of all the above changes. Now, the more important, debating and effective new search improvement is Google’s new search enhancement Google Instant.

The main objective behind Google Instant is to return search results very fast and to provide you (the user) with new ideas/suggestions within the search space and in a drop-down box even before you press the Enter/Search button. The name clearly defines the key benefit of this new feature – it’s Instant. Yes, it has the power to automatically provide suggestions. It can predict the relative search terms to what you are searching for and will autocomplete the process of displaying them.

Below is the depiction of Google Instant:

Users can sometimes tend to reach a website from Google Instant Suggestions rather than what they actually intend to search for. This is the reason why many SEO’s take this new search feature as a threat. They think it will show negative impact on SEO and PPC because users can get distracted from their original search process. I was a bit depressed when so many SEO’s taking and talking about this as a serious change. Of course it was confusing in the beginning but if you are still in that confusion you will have to adapt to the changes with user’s behavior that Google Instant brings about.

IP/Location and Keywords Search Volume are the two basic criteria Google Instant is following now. A website’s Impressions, CTR and keyword ranking affects with this new enhancement. I am in an effort to give you valuable information about the latest Google Instant’s impact in all these areas.

If you would like to discover these facts, please join/subscribe(right navigation) my blog and adapt the suggestions I will be discussing in my next blog posts.

have a happy weekend!!

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How to Rank for Target Business Keywords

While in the first and second steps of this keyword ranking guide you get the information about finding the right target keywords and how to use them in your website, this final step contains information on backlinks, methods to gain relevance and popularity to rank for your target keywords.

Importance of Backlinks

Backlinks -  are the links pointing to your web page or website from other pages. The number of links pointing a page is often used by search engines to rank in its results page. So backlinks play very important role in organic search results (search engine results). This is the basic reason why webmasters concentrate to build backlinks to their websites. But this process is complicated and more time consuming. If you can afford on that you can move forward building backlinks to your website or hire an SEO expert and save your time.

What Major Search Engines Suggests

Building backlinks or link-building process is important because major search engines like Bing and Google suggests them as an important ranking and marketing factors. Check out below what they suggest:

Google :  If your site is rather new and still unknown, a good way marketing technique is to get involved in the community around your topic. Interact and contribute on forums and blogs. Just keep in mind to contribute in a positive way, rather than spamming or soliciting for your site. Just building a reputation can drive people to your site. And they will keep on visiting it and linking to it.

Bing : Successful link-building efforts require a long-term commitment, not an overnight or turnkey solution. You need to continually invest in link building efforts with creativity and time. Good things come to those who wait and work smartly!

Summary: Links form relevant blogs, forums and other sources that are available online are useful to your website marketing methods and link-building efforts and results are not instant.

How to Gain Relevance and Popularity

It is really simple if you understand the core factors of ranking algorithms. Every website/page should meet these two factors to rank in search engines results pages: Relevance and Popularity.

Relevance is based on the content of your pages as well as the links pointing your pages/site. Popularity is based on total number of links pointing your page/site.

A webpage/site with keywords optimized content will be given more relevance in search engine’s assessment. And a website/page with more keyword based anchor text links pointing/referring it, will gain popularity.

So when your website is optimized with keywords inside the content as described in the second step of this guide: How and Where to use right keywords on your site, you can gain relevance, and popularity is achieved when your site/page reaches maximum links pointing it. This can be done by effective link-building (back-links) methods.

Conclusion of the Topic

Keyword ranking is the ultimate goal in search engine optimization. You can achieve it when you apply things that are explained in all these 3 steps of keyword ranking guide. On a whole your webpage or website can rank for a keyword if you have the most relevant content and links pointing your site. Links with target keywords in the anchor text can benefit more in ranking.  So while link-building try to have your keywords inside your anchor text.

All the Best!

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