SEO and Internet Marketing Blog by Pradeep

Selecting the Right Keywords for your Business

If you are newly building a website you need to focus on selecting the right keywords for your web content because they will play key role for search engine benefits. As explained in the introduction part of this keyword ranking guide, I have made this first step into four subtopics.

Wrong Targets Webmasters Focusing

Most webmasters’ focus on the home keywords (ex: Furniture, Jewelry, Stock Market, SEO) which are normally higher in users’ search volume. This means competition for such keywords is normally very high. So targeting home words cannot reach your targeted customers. However, using these home keywords in the content of your webpage can help users get basic information about your business.

Webmasters tendency on Keyword Tools

Website owners sometimes depend up on tools like Google’s Keyword Tool, Word- tracker, to get information about keywords search-volume and web-ranking data etc. They believe that these tools can help them find the right keywords for their business. I would say that these tools can just give you general or popular keyword suggestions and information any person (including your competitors) can get! These are all robotic generated and not insightful to your business needs. I am not saying that they are not at all useful but as they are offered for free they don’t provide you any right keyword suggestions based on your customer’s experiences.

Solution to Find Right Keywords

The actual solution to find out the right keywords is to collect information about the keywords that are browsed by your ‘Customers’. Yes, it’s true and actually simple if you really start business with a passion to reach your customers’ needs. Also note that it is not the same work as how you do in a traditional market. When doing business online you will need to plan on various internet marketing strategies but as I said in the introduction part the priority of search engine ranking as the most beneficial area to get business to your website, let me explain you how to find the right keywords.

For example: if your website is about ‘furniture’ that provides services to offices and homes, a buyer looking to purchase your product (office furniture) might search for: ‘best price office furniture for sale’ or ‘best and lowest price office furniture’ or something highly related with a combination of such keywords only. The intent of these searches clearly suggests that he/she is actually looking to purchase your product and not to get any basic information about your website. So, you need to select the keywords that are intended to reach your products/services and make a list of such words which will form into some good set of right keywords. Not satisfied? Doesn’t worry, below I have some important tips to get them.

Direct Tips to get Right Keywords:

Any online user who needs a product/service will have these words in their searches: buy, cheap, best, price, find, testimonials, top, reviews, sell, certified, trusted, affordable, reliable, discount, coupon, new, compare, low cost etc. So prepare a list of keywords with a combination of your product/service name along with the above suggestions. Note that I said ‘combination’ because combining them will actually results in low competition and right keywords list. Another example for a right business keyword would be like this: ‘find best discounts on office furniture’.

In case you want to target local audience, you can just add your area/city/region name along with the above suggestions in your keywords list. More information on local targeting will be discussed in my future blog posts. So, as now you have got an idea on how to find the right keywords for your website,  the next step of this Keyword Ranking Guide will be on how and where to use these right keywords on your website. Meanwhile get ready with the list of the right keywords.

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All the Best! Happy Weekend!

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Keywords Ranking – To understand it in a simple way, keyword ranking is where your site is displayed in search engines for a keyword. It is not an easy task as some of you may think and also not a complicated process. All that you need is a detailed guidance on how to achieve it.

Many web surveys have proved that most online activities on the World Wide Web starts from ‘search’. This means majority of online users use search engines for their online activities. So, if a website is ranked for a keyword on search engines results page, it can reach this vast audience and thus can generate huge traffic, leads and leads into Conversions. Hence if your business requires a website, then keyword ranking will play major role in generating all these benefits!

As this is a lengthy subject, I have divided it into three comprehensive steps with definitive points in it.

They are:

1). Selecting the right keywords for your business.

2). How and Where to use these keywords on your site.

3). How to Rank for Right Business Keywords.

#1 Step Consists:

• Wrong targets webmasters focusing
• Webmasters tendency on Keyword Tools
• Solution to find Right Keywords
• Direct Tips to get Right Keywords

#2 Step Consists:

• The Role of Content
• Priority of Keyword Optimized Content
• How and Where to Use Right Keywords
• Benefits of Right Keywords at Right Place

#3 Step Consists:

• Importance of Backlinks
• What Major Search Engines Suggests
• How to Gain Relevance and Popularity
• Conclusion of the Topic

Now I think you can understand the importance of dividing this topic into three specific steps.  So I will schedule to post these three steps consequently.  However, I won’t make any late moving forward. Within next 24hrs, I will publish the Keyword Ranking Guide – ‘Step 1’.

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Have a Great Day!

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Obviously I have no reasons to explain you why this blog has not been updated for almost a year other than saying, I didn’t find time for blogging or I have been busy engaged in providing SEO services to my SEO Outsourcers’  or I was just concerned towards my team management, or I am just happy with what I have been earning$$$$ !

Now as I have realized the importance of blogging and whatever I had missed in this time without blogging, I would like to share with you.

No Search Engine Benefits aka No Search Traffic

We all know if business requires website then it has to rank in search engines for target keywords because search engines are the major platforms to reach maximum audience. Also, updating blog with keywords optimized content will make an excellent positive impact in search engine rankings. As I have kept quiet for a long time no blogging, the crawler status of search engine bots increased from 30days to 60days and it has the recent status as 90days longer! Crawling is actually the initial function assigned to any search engine bot. If the crawling stage itself is this slow, no question on text matching and ranking benefits which are actually the next stages assigned to a SE bots’ as part of ranking algorithms. To say it simple, as I have no search engine rankings for not blogging regularly, I have eventually lost most traffic = most Business!

No Real Benefits from Social Sites = No Potential Customers !

In the present world wide marketing, what is the next big platform to get maximum exposure to your business? Or what are the other online activities you do other than search? Yes, you are right I am talking about networking on social network sites like Facebook and Twitter. But before I explain you the loss I have achieved, I want to clear you what social networks are meant for me: They offer wonderful opportunity to connect globally. Highly useful to create and develop a network (specially niche related) for me and for my business which is nothing but building Personal and Business brand. Share valuable, fun information and sometimes sell my services without creating any mess.

So, as said that I look forward connecting with my niche related people doing the stuff explained above, I often feel guilty answering to this question whenever I communicate with Internet Marketers who wish to do business with me: You have only 8 blog posts in the past 10 months, why? Fortunate is that I need not explain them big reasons as they are already in my field (SEO) and all that they require are the results I have achieved during my work. But I realized that is not enough if I have to make strong presence on social networks. Because when we have the opportunity to reach global audience via social network sites it is actually not that easy to grab their attention especially to my business. To say it simple, what is my goal when I am not reaching the people’s interests who are connected with me in my network? Of course I know that not everybody who is in my network is actually looking for my business. Still, if I cannot reach up to those who are looking for my business, I cannot satisfy myself being on social networks.

Also during my presence on social networks I realized that social media relations can only become LIVE if you keep offering something valuable and useful. I am somehow glad that I am up to this mark as I keep updating some tips, something newsworthy and sometimes about personal experiences in my business topics. However, these cannot help me build my Business Brand! Now some of you might get this question: Is this guy worrying that he couldn’t earn income from social networks? Absolutely Yes and Partially No. The reason is simple; I am not doing it for charity.

Though these are certain effects you will face for not blogging, remember that blog itself doesn’t gain all the benefits.  A long-term SEO campaign that ensures established link-building strategies will help you reach all Search Engine benefits. Cannot agree? Read what Google and Bing suggests on this:

Bing : Successful link-building efforts require a long-term commitment, not an overnight or turnkey solution. You need to continually invest in link building efforts with creativity and time. Good things come to those who wait and work smartly!

Google :  If your site is rather new and still unknown, a good way marketing technique is to get involved in the community around your topic. Interact and contribute on forums and blogs. Just keep in mind to contribute in a positive way, rather than spamming or soliciting for your site. Just building a reputation can drive people to your site. And they will keep on visiting it and linking to it.

Conclusion:  In order to gain Search Engine Traffic, maintain Business Brand across social networks, gain prospective customers, Blogging will help you a lot!

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